friends + feelings

Pure Genius

In today’s world nearly every company has a motto, a tagline...and a hashtag. It’s great for communicating with customers, especially when done with consistency and sincerity. Some companies fail miserably, other are a shining success. I’m pretty sure Columbia falls into the shining success category...and I’m not just saying that because I’m lucky enough to part of a hashtagged group brought together by Columbia. I’m not saying that because I spent a week watching the company live up to its #TryingStuff motto. (more…)

By Heidi Kumm, ago
friends + feelings

Lessons Learned

Columbia box on my door back in October, becoming part of the #OmniTen crew was kind of a big deal for me! As our January trip date approached another invite went out – to all past and present #OmniTen members - asking everyone to take on the #OmniGames. Columbia kept the details under wraps but we all jumped at the chance to participate in whatever the #OmniGames happened to be.

So, what exactly are the #OmniGames?

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By Heidi Kumm, ago
friends + feelings

The Greatness of #OmniTen S4

I am the kind of person who writes up packing lists like my life depends upon it. I may end up rewriting the list about eight times because I tend to “misplace” things but there is always a list. And it is usually color coordinated by day and activity. I’m weird like that. This explains why last Sunday night was pure chaos in my apartment! I was packing for a trip I knew nothing about. Well, I knew there would be snow to play in…but that was all. How do you pack for that? You count out clean socks, convince yourself Columbia baselayers count as pants and throw together one outfit that might qualify as “mountain town cute” then hope for the best. That is precisely how I packed for the #OmniTen trip to Park City…and somehow I survived the full week without running out of clothes to wear! Although that may have had more to do with the amazing Columbia swag bag than my ability to plan for the unknown! (more…)

By Heidi Kumm, ago
friends + feelings

The Jackets of Columbia

Remember when the popular kids in high school had the fancy jackets that split apart into two separate jackets? Or was that just the cool kids of Central Wisconsin? Either way, I distinctly recall being crazy jealous of those jackets! I definitely was not on the cutting edge of fashion in high school but I improvised by pretending to be a gamer. One time I even won Halo! On time! Anyway…back to jackets. (more…)

By Heidi Kumm, ago
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