In today’s world nearly every company has a motto, a tagline…and a hashtag. It’s great for communicating with customers, especially when done with consistency and sincerity. Some companies fail miserably, other are a shining success. I’m pretty sure Columbia falls into the shining success category…and I’m not just saying that because I’m lucky enough to part of a hashtagged group brought together by Columbia. I’m not saying that because I spent a week watching the company live up to its #TryingStuff motto.
