Zermatt is a tourist city, there is no denying that. The moment you step off the train you feel the “tourist vibe” humming around you. The people behind the desk at the tourism office have a rehearsed spiel, the streets are teaming with selfie sticks and each little shop has its own carousel of beautiful postcards.
Personally, I am not a fan of the “tourist vibe”, as hypocritical as that may be. The cities that have grown to accommodate tourists always feel stifling + staged…but they grew for a reason. The mountain trails + wilderness surrounding these kitschy tourist cities are stunning. And the true perk of these overgrown cities? Most tourists stay in the cities, or at least close to them, leaving the more remote + challenging trails empty for people like me!