Pure Genius

In today’s world nearly every company has a motto, a tagline…and a hashtag. It’s great for communicating with customers, especially when done with consistency and sincerity. Some companies fail miserably, other are a shining success. I’m pretty sure Columbia falls into the shining success category…and I’m not just saying that because I’m lucky enough to part of a hashtagged group brought together by Columbia. I’m not saying that because I spent a week watching the company live up to its #TryingStuff motto.
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Lessons Learned

Columbia box on my door back in October, becoming part of the #OmniTen crew was kind of a big deal for me! As our January trip date approached another invite went out – to all past and present #OmniTen members – asking everyone to take on the #OmniGames. Columbia kept the details under wraps but we all jumped at the chance to participate in whatever the #OmniGames happened to be.

So, what exactly are the #OmniGames?

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The Jackets of Columbia

Remember when the popular kids in high school had the fancy jackets that split apart into two separate jackets? Or was that just the cool kids of Central Wisconsin? Either way, I distinctly recall being crazy jealous of those jackets! I definitely was not on the cutting edge of fashion in high school but I improvised by pretending to be a gamer. One time I even won Halo! On time! Anyway…back to jackets.
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